The SEO Presentation from Small Business 2.0

Pascale from Arena Flowers made a very popular presentation introducing SEO on Saturday. She said that she’d be adding the presentation to the Arena Flowers website and she has been true to her word. Find it here.

Pascale heads up the marketing for all the Arena Flowers websites.  She worked at eBay before going to ilevel, a digital marketing agency, where she worked on SEO for a wide range of commerce, financial and government clients.  Recently she worked with Jamieoliver.com  before joining Arena Flowers in 2009.

If you don’t know Arena Flowers, here’s the skinny:

Arena Flowers is an online gift and flower delivery company. Launched in 2006, Arena Flowers delivers nationwide across the UK. More recently we also offer flower delivery across Germany, France, The Netherlands and Belgium

Small Business 2.0 Video

Enterprise Nation has posted a video they made at Small Business 2.0.

Connect on Twitter

If you want to connect with attandees and speakers from yesterday’s Small Business 2.0 event, here are some contacts.  And don’t forget to add yourself in a comments so we can build the SB2 network too.

You can also see a list of Tweets related to yesterday’s event.

Here are some contacts to help you build your network.

Small Business 2.0

BT Tradespace

Ivan Croxford

BT Business

Dan Wilson

Emma Jones and Enterprise Nation

MarketingDonut

Microsoft Small Business

Chris Dawson and Sue Bailey, of Tamebay.

Pascale Perry, SEO Guru works for Arena  Flowers.

ChannelAdvisor

Small Business 2.0 Twitter Tag

If you’re coming to Small Business 2.0, feel free to use our Twitter tag:

#sb20

We’ll be tracking that tag all day.  So even if you’re not there, tweet to us and we’ll give you a shout out!

Join our Group on LinkedIN

If you’re coming to Small Business 2.0, do join our group on LinkedIN.

You can find it here:

Small Business 2.0 London

“A group for all attendees of Small Business 2.0 to share ideas, links and converstation before and after the event in London on 23rd January 2010.”

Are you losing 9/10 of your online customers?

A study undertaken by online marketing company Amaze in association with the University of Glasgow has revealed that 9 out of 10 online shoppers abandon the shopping cart or checkout on ecommerce and online retail sites before they complete it.

It’s a staggering proportion and the report has identified three reasons why. 42% of customers wanted more information or wanted to think over the purchase. Another 42% found the postage costs off-putting or found the product cheaper elsewhere. 16% were dubbed “window shoppers” and had no intention of buying in the first place.

The full report can be found here. But what it reminds online sellers is that there is always an opportunity to enhance your processes and improve your conversion rates. Clearer information and better messaging on your website could help you get more customers. Even small changes, it would seem, can make a massive difference.

Blogging Boosts SEO

Lots of people talk about blogging as a good thing for small firms to do. But what can small businesses gain from keeping a blog? A recent study has shown that businesses that blog get 55% more traffic to their websites than those firms that dont blog. Even more remarkably they get many more links in to their site from other sources and also more of their web pages are indexed by search engines such as Google. This should hardly be surprising. A blog humanises your business online offering a real face and voice to what can otherwise seem a rather disembodied marketing channel. Interesting, thought-provoking and even controversial posts give customers and other visitors something to respond to. Theyre more likely to relate to blog content rather than general marketing material. At last, were able to quantify the benefits of blogging in a meaningful business benefit way. Are you ready to embrace blogging as a marketing tool?