Pascale heads up the marketing for all the Arena Flowers websites.  She worked at eBay before going to ilevel, a digital marketing agency, where she worked on SEO for a wide range of commerce, financial and government clients.  Recently she worked with Jamieoliver.com  before joining Arena Flowers in 2009.

If you don’t know Arena Flowers, here’s the skinny:

Arena Flowers is an online gift and flower delivery company. Launched in 2006, Arena Flowers delivers nationwide across the UK. More recently we also offer flower delivery across Germany, France, The Netherlands and Belgium

You can also see a list of Tweets related to yesterday’s event.

Here are some contacts to help you build your network.

Small Business 2.0

BT Tradespace

Ivan Croxford

BT Business

Dan Wilson

Emma Jones and Enterprise Nation

MarketingDonut

Microsoft Small Business

Chris Dawson and Sue Bailey, of Tamebay.

Pascale Perry, SEO Guru works for Arena  Flowers.

ChannelAdvisor

#sb20

We’ll be tracking that tag all day.  So even if you’re not there, tweet to us and we’ll give you a shout out!

You can find it here:

Small Business 2.0 London

“A group for all attendees of Small Business 2.0 to share ideas, links and converstation before and after the event in London on 23rd January 2010.”

It’s a staggering proportion and the report has identified three reasons why. 42% of customers wanted more information or wanted to think over the purchase. Another 42% found the postage costs off-putting or found the product cheaper elsewhere. 16% were dubbed “window shoppers” and had no intention of buying in the first place.

The full report can be found here. But what it reminds online sellers is that there is always an opportunity to enhance your processes and improve your conversion rates. Clearer information and better messaging on your website could help you get more customers. Even small changes, it would seem, can make a massive difference.